Autor:	William L. Trombetta, Fred W. Morgan
Rok vydání:	2015
Předmět:	Advertising research business.industry Consumer research Advertising Context (language use) Business Product (category theory) Public relations Pharmaceutical marketing Disadvantaged Product liability
Zdroj:	Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
Popis:	This study indicates that the context in which a warning about product dangers is presented affects disadvantaged consumers' perceptions of potential dangers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::aecfcfbf337ebe04c9eb5f354220e999 https://doi.org/10.1007/978-3-319-16946-0_95 Zobrazit plný text záznamu