The Influence of Marketing Stimuli on Impulse Buying : The Moderating Effect of Consumer’s Hedonism·Innovativeness and Materialsm
| Autor: | Bong-Hee Kang |
|---|---|
| Rok vydání: | 2012 |
| Zdroj: | The Joural of the Korea Entertainment Industry Association. 6:110 |
| ISSN: | 1976-6211 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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