The Influence of Marketing Stimuli on Impulse Buying : The Moderating Effect of Consumer’s Hedonism·Innovativeness and Materialsm

Autor: Bong-Hee Kang
Rok vydání: 2012
Zdroj: The Joural of the Korea Entertainment Industry Association. 6:110
ISSN: 1976-6211
Databáze: OpenAIRE