Professional Accounting Body Affiliation: Shifting Priorities in the Transition from Student to Practitioner

Autor:	Shannon Sidaway, Alan Sangster, Paul De Lange, Frederique Bouilheres
Rok vydání:	2013
Předmět:	Group membership Scope (project management) Cost–benefit analysis business.industry Transition (fiction) media_common.quotation_subject education Accounting Public relations Education Perception Professional association Statistical analysis business Psychology health care economics and organizations Career choice media_common
Zdroj:	Accounting Education. 22:605-617
ISSN:	1468-4489 0963-9284
DOI:	10.1080/09639284.2013.847324
Popis:	Extending the scope of prior research, this study examines perceptions of the costs and benefits of professional accounting body affiliation in the transition from student to practitioner. The study employs data obtained from 275 students and 508 practitioners and reports differences in respect of the importance placed on various costs and benefits associated with affiliation. Findings show it is important to avoid a ‘one-size-fits-all’ approach to attracting and retaining members and that the needs and aspirations of tomorrow's accountants are different from those of experienced professional accountants. Implications for brand development and member recruitment and retention strategies are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ad5fbf004e1e4d2e7a925379eea08cee https://doi.org/10.1080/09639284.2013.847324 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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