| Popis: |
Although users are still important in ever-changing mobile market, the time for understanding needs of the users is limited. In this context, we have utilized photos in observing the users in PBO method (Photo Based Observation Method) with which the behavioral pattern of the users can be easily and quickly discovered. PBO method has a 5-step research process -- prediction, collection, classification, deduction and verification. Our 10 examiners, respectively, have taken photos of easily-witnessed user behaviors around each of them with their own smartphones for 7 days and we have collected and analyzed the photos. As a result, we found out 7 different patterns on how the users utilize their mobile devices. We expect such methodology to be useful in easily and quickly observing and collecting a common behavioral pattern of multiple users, providing us an opportunity to discover the users' needs through their natural actions. |
