AUTHENTIC VERSUS ASPIRATIONAL BRANDING: AN INDIVIDUAL AND COUNTRY LEVEL STUDY OF THE ACTUAL AND IDEAL SELF-CONGRUITY EFFECT

Autor:	Fernando Fastoso, Hector Gonzalez-Jimenez, Kyoko Fukukawa
Rok vydání:	2016
Předmět:	Country level business.industry Political science Public relations business Social psychology Ideal self
Zdroj:	Global marketing conference proceeding.
ISSN:	1976-8699
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::acacfdd2e79ad171b50d910c834ef38f https://doi.org/10.15444/gmc2016.01.05.03 Zobrazit plný text záznamu