An Examination of International Retail Franchising in Emerging Markets
| Autor: | Ilan Alon, Cecilia M. Falbe, Dianne H.B. Welsh |
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| Rok vydání: | 2006 |
| Předmět: |
Scope (project management)
Strategy and Management media_common.quotation_subject General Business Management and Accounting Management of Technology and Innovation World market Conceptual model Regional science Academic community Franchise Business Marketing Emerging markets media_common Retail sector |
| Zdroj: | Journal of Small Business Management. 44:130-149 |
| ISSN: | 1540-627X 0047-2778 |
| DOI: | 10.1111/j.1540-627x.2006.00158.x |
| Popis: | There has been an urgent call from both the franchise industry, as well as the academic community, for research on world franchising markets, specifically in the retail sector. This article is an attempt to summarize the main research that has been conducted thus far on international retail franchising. The article begins with an overview of the development of the literature and discusses the nature and scope of emerging markets, with particular reference to their impact on the stakeholders of international retail franchising. Next, the article develops a conceptual model relating international retail franchising to its stakeholders. Then, a review of the research is divided into areas of the emerging world market: Central and Eastern Europe, Mexico and South America, Asia, and other areas that include India, Kuwait, and South Africa. The article concludes by discussing the next step to developing a research base and understanding of emerging markets in addition to the opportunities and challenges for retail franchising, and future research. |
| Databáze: | OpenAIRE |
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