Analisis Strategi Pemasaran pada Kerta Cafe dalam Upaya Memulihkan Ekonomi Pasca Pandemi Covid-19

Autor:	Muhammad Haris Fadhillah, Shofwan Azhar Solihin, Defitri Nugrahyani
Rok vydání:	2022
Předmět:	General Medicine
Zdroj:	Coopetition : Jurnal Ilmiah Manajemen. 13:259-266
ISSN:	2615-4978 2086-4620
DOI:	10.32670/coopetition.v13i2.1604
Popis:	The purpose of this research is to analyze marketing strategy for competitive advantage. The method used in this research is SWOT analysis to examine alternatives of strategies to be applied. The results of SWOT analysis in Kerta Cafe is aggressive strategy, the right alternative strategy is SO strategy that allows Kerta Cafe to use all of its strengths maximally to make the most of opportunities.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ac6e01c85c6c17d3d673ee5e592f741b https://doi.org/10.32670/coopetition.v13i2.1604 Zobrazit plný text záznamu