Understanding Content-Based User Engagement in e-Learning Applications: Randomized Field Experiments

Autor: Abhinav Tripathi, Abhas Tandon, Swanand J. Deodhar, Ayushi Tandon
Rok vydání: 2020
Předmět:
Zdroj: Academy of Management Proceedings. 2020:13040
ISSN: 2151-6561
0065-0668
DOI: 10.5465/ambpp.2020.13040abstract
Popis: In this study, we examine the determinants of user engagement in e-learning platforms. Specifically, we model two distinct outcomes related to user engagement: content consumption (e.g., watching a...
Databáze: OpenAIRE