Understanding Content-Based User Engagement in e-Learning Applications: Randomized Field Experiments
Autor: | Abhinav Tripathi, Abhas Tandon, Swanand J. Deodhar, Ayushi Tandon |
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Rok vydání: | 2020 |
Předmět: | |
Zdroj: | Academy of Management Proceedings. 2020:13040 |
ISSN: | 2151-6561 0065-0668 |
DOI: | 10.5465/ambpp.2020.13040abstract |
Popis: | In this study, we examine the determinants of user engagement in e-learning platforms. Specifically, we model two distinct outcomes related to user engagement: content consumption (e.g., watching a... |
Databáze: | OpenAIRE |
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