The impact of gamification on consumer loyalty, electronic word‐of mouth sharing and purchase behavior

Autor:	Mohammad Fahmi Al-Zyoud
Rok vydání:	2020
Předmět:	Electronic word of mouth Public Administration Consumer loyalty Political Science and International Relations Advertising Psychology
Zdroj:	Journal of Public Affairs. 21
ISSN:	1479-1854 1472-3891
DOI:	10.1002/pa.2263
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ac5fcb00918c1317290f042f6234046f https://doi.org/10.1002/pa.2263 Zobrazit plný text záznamu