Study 1: Can Aging a Cartoon Avatar to the Future Self Increase Willingness to Save for the Future?

Autor: Bolton, Margaret, Nelms, Emory
Rok vydání: 2022
Předmět:
DOI: 10.17605/osf.io/znw52
Popis: Previous research has shown that people are willing to save more for their future selves when they feel more connected to their future selves. Additional research has shown that people contribute more to their future selves when shown a photorealistic, computer-aged image of themselves. This study examines whether a physically similar, cartoon avatar can increase willingness to save for the future by increasing connectedness to the future self.
Databáze: OpenAIRE