The Influence of Message Framing on Hotel Guests’ Linen-Reuse Intentions
| Autor: | Robert E. Pitts, Julia E. Blose, Rhonda W. Mack |
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| Rok vydání: | 2014 |
| Předmět: | |
| Zdroj: | Cornell Hospitality Quarterly. 56:145-154 |
| ISSN: | 1938-9663 1938-9655 |
| Popis: | Hotels have attempted numerous approaches to encourage guests to participate in linen-reuse programs. One of the most promising methods is to use appropriate message framing. A study of 427 travelers to Charleston, South Carolina, examined the participants’ opinion of how they would respond to various message frames. A comparison of the messages that are framed as gains versus those framed as losses found that the guests generally responded to a message framed as avoiding a loss, in this case, one that said “don’t miss out.” However, the study also found that mentioning the destination city by name effectively trumped the loss framing. Particularly for first-time travelers, specifically mentioning Charleston in the message increased the respondents’ opinion that they would be likely to participate in a linen-reuse program. The destination name had less effect for returning travelers, who did, however, respond to the “don’t miss out” message. |
| Databáze: | OpenAIRE |
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