The effects of perceptions of flagshipness and iconicity on word of mouth for attractions and destinations

Autor:	Kim Ieng Loi, Weng Hang Kong, Jing (Bill) Xu
Rok vydání:	2019
Předmět:	media_common.quotation_subject 05 social sciences Word of mouth Destinations Tourism Leisure and Hospitality Management Perception 0502 economics and business Loyalty 050211 marketing Marketing Psychology Iconicity 050212 sport leisure & tourism Tourism Consumer behaviour media_common
Zdroj:	Journal of Vacation Marketing. 26:96-107
ISSN:	1479-1870 1356-7667
DOI:	10.1177/1356766719867387
Popis:	Many destination loyalty studies have explored the antecedents of loyalty and the related relationships. Few studies have attempted to show how the specific attributes of a destination, such as visitor attractions, affect destination loyalty. This study fills the gap by investigating how word of mouth about a destination, a meaningful surrogate of loyalty in the international tourism market, can be developed through perceptions of the destination’s tourist attractions. Further, a new way of differentiating attractions through the perception of flagshipness and iconicity is identified. Using Macao as the research context, this study shows how perceptions of attraction flagshipness and iconicity can help Macao formulate marketing strategies and position itself as a choice destination, both regionally and globally. The results indicate the sophisticated relationships between attraction flagshipness and iconicity and word of mouth about attractions and destinations. It also enriches knowledge and discussion by discussing the theoretical and practical implications for destination marketing and management.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ac156280592749c3250750dfd13c7685 https://doi.org/10.1177/1356766719867387 Zobrazit plný text záznamu