Infiltration of the Multicultural Awareness: Multinational Enterprise Strategy Management
| Autor: | Wen Cheng Wang, Ying Chien Chu, Ying-Chang Chen |
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| Rok vydání: | 2011 |
| Předmět: | |
| Zdroj: | International Journal of Business and Management. 6 |
| ISSN: | 1833-8119 1833-3850 |
| Popis: | This study was to investigate the relationships between multicultural and management strategy issues. Globalization is a development of interaction and mixing among the people, corporations, and governments of different nations, a process driven by international trade and investment. In the present globalization economy impact the cross-culture management issues are readily apparent in international joint ventures, and often feature in examinations of joint ventures involving China in particular. As a marginal subject between enterprise study and culture study, we know enterprise is a basic element to composing our social economic substantiality. It will cause a serial of culture problem during the management process. This type of difficulty belongs to our study subject of enterprise culture. Firstly, this article introduces the assumption of multi-culture management and advances the methodology of the research and analysis of cultural influence on leadership style in McDonald; then in this research and finding it makes an introduction and analysis of the McDonald’s corporation development; meanwhile it put forwards strategy of the cross-culture management of the McDonald. In the discussion of proposes different multi-culture management strategy according to the cultural clashes result from difference. Lastly, the paper also studies the tendency of the McDonald multi-culture management behavior in the Chinese market. |
| Databáze: | OpenAIRE |
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