Autor:	Eleni Tzoulia
Rok vydání:	2011
DOI:	10.4018/978-1-61692-895-7.ch012
Popis:	This study examines special issues of online advertising in relation to medicinal products and health related services. It demonstrates that the marketing of medicinal products over the internet puts consumers at a number of risks related to both their privacy and their health. It endeavours to answer the question whether the existing EU legislation can efficiently protect the individual, who may be induced to disclose his/her health related information to and be involved in transactions with entities of questionable origin for the purchase of medicinal products online.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ab5eb0225974813d31720d968af3e6ff https://doi.org/10.4018/978-1-61692-895-7.ch012 Zobrazit plný text záznamu