Addressing [HEALTH TOPIC] among [POPULATION]: A fill-in-the-blank activity to promote understanding of formative health communication campaign decisions
| Autor: | Allyson Volinsky, Angeline Sangalang |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Persuasion
education.field_of_study medicine.medical_specialty business.industry Communication media_common.quotation_subject Public health 05 social sciences Population Information Dissemination 050801 communication & media studies Public relations Education Formative assessment 0508 media and communications Health promotion Political science 0502 economics and business medicine education business Health communication 050203 business & management media_common Mass media |
| Zdroj: | Communication Teacher. 33:122-126 |
| ISSN: | 1740-4630 1740-4622 |
| DOI: | 10.1080/17404622.2018.1536799 |
| Popis: | Courses: Introduction to Communication Behavior, Health Communication, Public Communication Campaigns, Persuasion, Public RelationsObjectives: Students gain practice determining various components of a health communication campaign (e.g. selecting appropriate target population(s), media channels), while noting the need for synergy across key strategic and creative decisions involved in formulating a mass-media campaign. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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