Integrated package design: an interdisciplinary approach to package design that benefits consumer experience and brand perception

Autor:	Todd Timney, Peter Chamberlain
Rok vydání:	2017
Předmět:	0301 basic medicine Engineering media_common.quotation_subject Computational Mechanics Experience design computer.software_genre 03 medical and health sciences Industrial design Perception 0502 economics and business ComputingMilieux_COMPUTERSANDEDUCATION Narrative ComputingMilieux_MISCELLANEOUS media_common Communication design 030109 nutrition & dietetics Packaging engineering Multimedia business.industry 05 social sciences Computer Graphics and Computer-Aided Design Computational Mathematics Engineering management Design education Environmental graphic design 050211 marketing business computer
Zdroj:	Computer-Aided Design and Applications. 14:33-40
ISSN:	1686-4360
DOI:	10.1080/16864360.2017.1308079
Popis:	It is perplexing that Package Design has traditionally been taught as a course isolated in either Graphic or Industrial Design programs. To develop a truly unified brand narrative, package design n...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::aaf3c1b5702dc5386a6012da7e0c01ba https://doi.org/10.1080/16864360.2017.1308079 Zobrazit plný text záznamu