A fuzzy QFD approach using SERVQUAL and Kano models under budget constraint for hotel services
| Autor: | Mohsen Farzaneh Azad, Mohammad Ali Beheshtinia |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Operations research
business.industry 05 social sciences Fuzzy set House of Quality General Business Management and Accounting Hospitality industry SERVQUAL Kano model 0502 economics and business 050211 marketing Fuzzy qfd Business Marketing 050203 business & management Budget constraint Quality function deployment |
| Zdroj: | Total Quality Management & Business Excellence. 30:808-830 |
| ISSN: | 1478-3371 1478-3363 |
| Popis: | Quality enhancement in the hospitality industry can lead to satisfied customers, increase the number of visitors and positively affect the GDP of countries. This paper proposes a hybrid model using... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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