A prescriptive method for rating models

Autor: A. Edward Spitz
Rok vydání: 1972
Předmět:
Zdroj: Industrial Marketing Management. 1:358-361
ISSN: 0019-8501
Popis: This is the age of the model builder. Models are often labeled as such, but they also assume aliases. For instance, the very popular technique of simulation wherein a computer performs as if it were the subject system, is a model. Also, the increasingly popular technique of gaming which uses decisions made by humans as inputs is a model. As the mathematical subculture grows, the complexity of models grows also. Many models are constructed only with an eye toward the advancement of science. There should be and are uses for models in the business areas. But how is one to select a model for use, keeping in mind that in business there is little time for trial and no time for error? In this article a framework for a qualitative test and subsequent rating of models will be proposed.
Databáze: OpenAIRE