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The article is devoted to research of psychological structure of personal reliability of subjects of entrepreneurial activity. The purpose of the article: to highlight and substantiate the results of empirical research of the psychological structure of personal reliability of business entities. Objectives of the study: to provide data of correlation, factor analysis of individual and psychological characteristics of entrepreneurs, which determine the level of personal reliability of subjects of entrepreneurship and on the basis of the results to offer a typology of personal reliability of entrepreneurs. The problem of ensuring the reliability of business entities should be solved primarily through the study of those personal structures that ensure the stability and optimal level of personality-functional and performance indicators of entrepreneurs at different levels of socio-cultural space. Personality reliability of subjects of entrepreneurial activity includes moral and legal and pro-social, humanistic-oriented values that correspond to the ethics of their chosen professional activities and provide for the recognition of social significance and personal responsibility for the results of entrepreneurial activity. The structure of individual psychological peculiarities of subjects of entrepreneurial activity with different levels of personal reliability is determined. The results of correlation, factor analysis of individual psychological peculiarities of entrepreneurs, which determine the level of personal reliability of subjects of entrepreneurial activity, are presented. A typology of personal reliability (axiological, proactive, pro-social, praxeological, synergetic, innovative) is proposed. |