The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)
| Autor: | Jonathan Ross Gilbert, Daniel A. Sheinin, Marla B. Royne Stafford, Kathrynn Pounders |
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| Rok vydání: | 2021 |
| Předmět: |
Marketing
Dance Communication media_common.quotation_subject 05 social sciences 050801 communication & media studies Advertising Capitalism Glory Grounded theory Power (social and political) 0508 media and communications Prosocial behavior 0502 economics and business Well-being 050211 marketing Sociology Conscience media_common |
| Zdroj: | International Journal of Advertising. 40:491-528 |
| ISSN: | 1759-3948 0265-0487 |
| Popis: | Advertising is oft described as the art of capitalism. This indispensable form of communication, in all its Technicolor glory, has the power to shape culture, conscience and commerce. Therein lies ... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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