The Southern Accent as a Heuristic in American Campaigns and Elections

Autor:	Karyn Amira, Claire B. Wofford, Christopher A. Cooper, H. Gibbs Knotts
Rok vydání:	2018
Předmět:	Politics Political psychology Sociology and Political Science Heuristic Political Candidates Political science 05 social sciences Stress (linguistics) 050602 political science & public administration 050109 social psychology 0501 psychology and cognitive sciences Linguistics 0506 political science
Zdroj:	American Politics Research. 46:1065-1093
ISSN:	1552-3373 1532-673X
Popis:	Are political candidates perceived differently based on the presence or absence of a southern accent? To address this question, we employ an experimental design that explores reactions to political candidates with a southern accent and a regionally neutral accent. We focus on perceptions of three general categories of candidate characteristics: candidate traits, candidate affect, and candidate issue positions. Overall, we discover that candidates with a southern accent are viewed more negatively, and they are thought to hold more conservative policy positions, than candidates with no discernible accent. Our findings suggest that the southern accent provides a heuristic that affects how voters perceive candidates.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::aa20395d2b2578fe1b30fd43db4dd257 https://doi.org/10.1177/1532673x18755655 Zobrazit plný text záznamu