Loyal Customers are Attached to Brands. Is this True? What is the Role of Customer Equity and Customer Trust?
| Autor: | Ayo Mofoluwake. F, Onamusi Abiodun. B |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Marketing and Branding Research. |
| ISSN: | 2476-3160 |
| DOI: | 10.33844/mbr.2021.60331 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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