Research Approaches to Service Innovation: Organizational Perspectives

Autor:	Kelly Lyons, Yuriko Sawatani, Laura C. Anderson
Rok vydání:	2020
Předmět:	Service (business) Focus (computing) Knowledge management World economy business.industry Service design Employee engagement Design thinking Context (language use) Service innovation business
Zdroj:	Advances in Intelligent Systems and Computing ISBN: 9783030510565 AHFE (8)
DOI:	10.1007/978-3-030-51057-2_7
Popis:	With the evolution of the world economy from manufacturing and goods to a services context, the focus of researchers and businesses alike has shifted to building an understanding of how to foster service innovation. Design techniques, such as design thinking, have been utilized to engage customers in service co-creation to shape their service engagement for maximum benefit and to introduce new ideas and innovative approaches. This paper focuses on research approaches to study service innovation in commercial organizations, and findings from those experiences. Insights related to data and methods, organizational ecosystems, customer interactions and employee engagement will be discussed, with particular focus on how these impact service innovations.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a99f3f1ef3ecd025d808dda9b5eb70a3 https://doi.org/10.1007/978-3-030-51057-2_7 Zobrazit plný text záznamu