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This study aims to determine the factors that influence the consumptive behavior of studentsof Economic Education PPAPK FKIP Tanjungpura University, Pontianak. This researchapproach uses a qualitative approach in the form of case study research.the informants inthis study were students of economic education PPAPK FKIP Tanjungpura University fromthe 2017 class to the 2019 class as many as 15 people. The selection of informants iscarried out on students who carry out consumptive behavior data collection techniquesusing direct interviews or google meet and documentary studies.The results of this studyindicate that the external factors that influence the consumptive behavior of the economiceducation students of PPAPK FKIP Tanjungpura University are the cultural factors ofhereditary teachings from the family at the time of the holiday for buying new clothes, andthe reference group factor is the influence of invitations from peers, while the internalfactors that influence the consumptive behavior of economic education students of PPAPKFKIP Tanjungpura University are personality factorswho enjoy shopping, the self-conceptfactor in shopping based on what is used according to him, and the lifestyle factor alwaysfollows the latest trends according to the times.Keywords: Consumptive Behavior, External Factors, Internal Factors |
