A study on setting the direction to improve consumer-centered communication on Korean rice Brand Naming

Autor: Ho Seung Yang, Eun Seok Jang
Rok vydání: 2021
Zdroj: The Korean Society of Science & Art. 39:257-268
ISSN: 2005-1409
DOI: 10.17548/ksaf.2021.06.30.257
Databáze: OpenAIRE