Emotional calibration of self-control
| Autor: | Joaquín Gómez-Miñambres, Eric Schniter |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Consumption (economics)
Economics and Econometrics media_common.quotation_subject Yield (finance) 05 social sciences General Social Sciences Self-control Dynamic choice Temptation Indulgence Futures studies 0502 economics and business 050211 marketing 050207 economics Psychology Social psychology Applied Psychology media_common |
| Zdroj: | Journal of Behavioral and Experimental Economics. 68:110-118 |
| ISSN: | 2214-8043 |
| DOI: | 10.1016/j.socec.2017.04.003 |
| Popis: | We study a dynamic model of self-control where previous decisions have influence on subsequent decision making. In our model effort and guilt are negative emotions produced by previous decisions to either resist or yield to temptation, respectively. These emotions calibrate an individual's self-control, in turn affecting future decisions. Our model explains non-stationary consumption paths characterized by compensatory indulgence and restraint, why under some circumstances the amplitude of this switching pattern increases with foresight, and how unavoidable options that might show up on one's menu influence choices, consequent emotions, consumption paths, and preferences for commitment. We discuss the implications of self-control insights provided by our model for both consumers and marketers. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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