Autor:	William J. Kehoe
Rok vydání:	2015
Předmět:	Marketing ethics Operationalization Golden Rule (fiscal policy) Political science Pedagogy Ethical relativism Ethical theory Marketing science Social pedagogy
Zdroj:	Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
Popis:	Theory and pedagogy for education in marketing ethics is examined. Theoretical underpinnings are developed, a case incident is presented, and a pedagogy is developed and operationalized for analyzing the case with ethical theory. Implications of the pedagogy are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a8704281dc9f1f8df4b63c8ae886ee67 https://doi.org/10.1007/978-3-319-16946-0_61 Zobrazit plný text záznamu