Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda

Autor:	Josef Welzmueller, Sascha L. Schmidt
Rok vydání:	2022
Předmět:	Strategy and Management Business Management and Accounting (miscellaneous)
Zdroj:	Management Review Quarterly.
ISSN:	2198-1639 2198-1620
DOI:	10.1007/s11301-022-00307-3
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a7d288f727b218e30b229b63bc3ef302 https://doi.org/10.1007/s11301-022-00307-3 Zobrazit plný text záznamu Full text from SpringerLink