Are Black Restaurant Servers Tipped Less Than White Servers? Three Experimental Tests of Server Race Effects on Customers’ Tipping Behaviors
| Autor: | Kenneth Gourlay, Gerald Roman Nowak, Zachary W. Brewster |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Cornell Hospitality Quarterly. 63:433-447 |
| ISSN: | 1938-9663 1938-9655 |
| DOI: | 10.1177/19389655211036652 |
| Popis: | A limited number of published studies have presented evidence indicating that restaurant customers discriminate against Black servers by tipping them less than their White coworkers. However, the cross-sectional, localized, and small samples that were analyzed in these extant studies do not support any unqualified claim that consumer racial discrimination in tipping practices is a widespread phenomenon. Thus, in an effort to further clarify the relationship between restaurant servers’ race and customers’ tipping practices, we present results from three survey experiments designed to assess the causal effect of servers’ race on customers’ tipping intentions. In three independent, demographically diverse, and relatively large samples of U.S. consumers, we found no evidence to conclude that all else being equal consumers discriminate against Black restaurant servers by tipping them less than comparable White servers. Furthermore, the null effects of servers’ race on customers’ tipping practices were not found to be sensitive to variation in service quality, dining satisfaction, servers’ sex, customers’ sex, or customers’ race. Our results challenge the generalizability of the previously observed server race effects on customers’ tipping practices and point toward the need for future research that aims to advance our understanding of the conditions under which customers’ tipping practices are sensitive to the perceived race of their server. The implications of our results for restaurant operations and directions for future research are also discussed. |
| Databáze: | OpenAIRE |
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