| Popis: |
Social media is altering interpersonal and social connections, empowering new forms of commitment and contribution. The emergence of social media has a dramatic impact on the current commercial environment. The power of authority has shifted from business to potential consumers. Going wrong in social media can have a huge impact on a business. However, at the same time, the huge potential of the medium cannot be overlooked. In this chapter, the authors compile a review of the cases where companies have undervalued or misused the power of social media. The research is basically a secondary market analysis wherein the failures have been identified and analyzed. Based on the analysis of the cases, the chapter suggests elucidation for companies going public through social media. |
