Consumer Rights: The Perception of Business Managers in Hong Kong
| Autor: | Oliver H. M. Yau |
|---|---|
| Rok vydání: | 2015 |
| Předmět: |
ComputingMilieux_THECOMPUTINGPROFESSION
business.industry media_common.quotation_subject Market system Exploratory research Redress ComputingMilieux_LEGALASPECTSOFCOMPUTING Sample (statistics) Public relations Polluted environment GeneralLiterature_MISCELLANEOUS Consumer Bill of Rights Perception Business Market place media_common |
| Zdroj: | Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510 |
| DOI: | 10.1007/978-3-319-17052-7_30 |
| Popis: | This paper presented an exploratory study which used a sample of business managers to understand their attitude towards consumer rights. It is expected that the findings would be useful for international marketing managers when making relevant marketing decsion in Hong Kong. This study indicated that most business managers had confidence in products in the market place and valued highly the system of free-enterprises in Hong Kong. Most respondents thought that consumers in Hong Kong had not many opportunities to be heard and to redress and businessmen were not aware of the polluted environment by advertisements and products. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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