Quantifying perceived differences in type styles: An exploratory study

Autor:	Janet Di Lorenzo-Aiss, Richard E. Mathisen, John Tantillo
Rok vydání:	1995
Předmět:	Marketing Serif Exploratory research Psychology Social psychology Affective response Applied Psychology Style (sociolinguistics)
Zdroj:	Psychology and Marketing. 12:447-457
ISSN:	1520-6793 0742-6046
DOI:	10.1002/mar.4220120508
Popis:	This article reports on the results of an experiment to determine whether type style is a significant influence on readers' affective response to print. A repeated-measures, full-factorial design employing 250 subjects revealed that readers respond differently to both serif and sans serif general print types and to specific types within these major classifications. © 1995 John Wiley & Sons, Inc.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a72bcfa2ff74df59d82701cac1aa55dc https://doi.org/10.1002/mar.4220120508 Zobrazit plný text záznamu Plný text ve formátu PDF