FACTORS RELATED TO CHINESE CUSTOMERS’ ONLINE PURCHASE INTENTION: THE CASE STUDY OF JINGDONG.COM ONLINE SHOPPING’S CUSTOMER IN CHINA

Autor:	Jirangrug Samarkjarn, Arti Pandey, Surachai Traiwanmakij, Komm Pechinthorn, Li Zhuo Zhen
Rok vydání:	2021
Předmět:	Online and offline Service (business) Variables business.industry media_common.quotation_subject Positive relationship Advertising The Internet Business China Tertiary sector of the economy Reputation media_common
Zdroj:	International Journal of Economics, Business and Accounting Research (IJEBAR). 5
ISSN:	2614-1280 2622-4771
DOI:	10.29040/ijebar.v5i1.1721
Popis:	In the past two decades, the development of China's Internet industry has been very rapid. Many service industries around the Internet have also been on the rise, of which, online shopping has become the fastest growing Internet industry chain. This study will focus on analyzing customer’s online purchase intentions, the researchers found four variables that have a relationship with customers online purchase intention. Primary data of this research were collected by online and offline questionnaires which were distributed to Chinese customers’ who has ever used JD.com service to found how JD.com service related to customers’ purchase intention. In this thesis, researchers collected 273 questionnaires to summarize the correlations among the independent variable and dependent variables. The results showed that all three independent variables which are perceived reputation, customer attitude and convenience variable are statistically significant and have positive relationship with customer’s online purchase intention.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a6c6b0ec330aa8347e9fa5e30d88f1a8 https://doi.org/10.29040/ijebar.v5i1.1721 Zobrazit plný text záznamu