Quantified value first, then price: realizing the positive impact of a value pricing strategy
| Autor: | Todd C. Snelgrove |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
0209 industrial biotechnology
Economics and Econometrics Revenue management Strategy and Management 05 social sciences 02 engineering and technology Ability to pay Microeconomics 020901 industrial engineering & automation Value pricing Intrinsic value (finance) Value-based pricing Customer value 0502 economics and business Economics 050211 marketing Business and International Management Rational pricing Finance Industrial organization Limit price |
| Zdroj: | Journal of Revenue and Pricing Management. 17:41-44 |
| ISSN: | 1477-657X 1476-6930 |
| DOI: | 10.1057/s41272-017-0132-y |
| Popis: | Creating a value pricing culture and methodology requires more than just a CEO’s edict. It requires a thorough look at the people, processes, technology, and culture of your company. Once you have analyzed and challenged yourself if you create real customer value, then you can look at ways to enable customer’s willingness and ability to pay for value by quantifying your value and entering into value- or performance-based agreements. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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