Toward Better Understanding the Materialism-Hedonism and the Big Five Personality-Compulsive Buying Relationships: A New Consumer Cultural Perspective
| Autor: | Piotr Tarka, Richard J. Harnish |
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| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Journal of Global Marketing. :1-28 |
| ISSN: | 1528-6975 0891-1762 |
| DOI: | 10.1080/08911762.2023.2188509 |
| Databáze: | OpenAIRE |
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