Infosys Technologies Limited

Autor:	Richard T. Watson, Debabroto Chatterjee
Rok vydání:	2005
Předmět:	Engineering management Engineering Information Systems and Management business.industry Strategy and Management Delivery system Marketing Customer information Customer relationship management business Computer Science Applications Information Systems
Zdroj:	Journal of Cases on Information Technology. 7:127-142
ISSN:	1548-7725 1548-7717
DOI:	10.4018/jcit.2005100107
Popis:	Infosys Technologies Ltd., one of the world’s most profitable IT services company, implemented a customer relationship management (CRM) system called CIMBA – Customer Information Management By All. This customer-focused system was conceived and designed to improve communication and collaboration between the company and its customers. By seamlessly integrating the front-end sales system with the back-end delivery system, CIMBA was expected to further enhance the company’s IT solutions delivery capability. This case provides insights into the factors that triggered the need for developing such an integrated CRM solution and how the company went about developing and launching this system. It also brings to light the various challenges associated with the implementation of this IS solution.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a65c00f3e3c45cb8f61f5313217e40e2 https://doi.org/10.4018/jcit.2005100107 Zobrazit plný text záznamu