Changes in Platform and Advertising Market in terms of the advent of 3D TV

Autor: Hee-Kyung Kim, Young-Ran Cha
Rok vydání: 2012
Předmět:
Zdroj: The Journal of the Korea Contents Association. 12:119-132
ISSN: 1598-4877
DOI: 10.5392/jkca.2012.12.04.119
Popis: This study is to consider the major policy issues related to 3DTV in terms of the platform projects, not the terminal and equipment manufacture. It reviews what problems the 3D policy in terms of the platform projects has posed so far, and discusses the issues that may appear when the 3D TV is commercialized in the broadcasting market. The major issues dealt in the study include the frequency policy of the terrestrial platform, the additional services activation of the pay platform players, the retransmission policy of terrestrial broadcasting, and the advertising market policy.
Databáze: OpenAIRE