Developing Video Vignettes for Tourism Research: Protocol and Quality Indicators

Autor:	Cathy Hui-chun Hsu, Nan Chen, Philip L. Pearce
Rok vydání:	2021
Předmět:	Embodied cognition Tourism Leisure and Hospitality Management media_common.quotation_subject Geography Planning and Development Applied psychology Transportation Quality (business) Psychology Protocol (object-oriented programming) GeneralLiterature_MISCELLANEOUS Tourism media_common
Zdroj:	Journal of Travel Research. 61:1828-1847
ISSN:	1552-6763 0047-2875
DOI:	10.1177/00472875211051413
Popis:	Video vignettes are information-rich stimuli using audio and visual presentations to elicit viewer responses. Though rarely used in tourism research, messages delivered via video vignettes are arguably more engaging and realistic than written vignettes. This paper aims to develop clear guidelines for producing video vignettes and evaluating such efforts. A rigorous four-step procedure for producing authentic and valid video vignettes is created and implemented. The examined context involves an exploration of stereotypes shared by Hong Kong residents of Mainland Chinese tourists. A total of 10 video vignettes are developed and used as stimuli in 26 semi-structured interviews. Qualitative and quantitative appraisals are conducted to create and test the protocol and quality indicators. Recommendations are made based on the lessons learned from the validation process. The path toward the creation of video vignettes can provide directions for other tourism research inquiries, such as tourist interactions, embodied experiences, and mutual gaze.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a5986d2fcbfc865ee004d05c01c456be https://doi.org/10.1177/00472875211051413 Zobrazit plný text záznamu