Challenges in Cross-border E-commerce in the European Union

Autor:	Ljubina Kalinić, Zoran Kalinic, Vladimir Rankovic
Rok vydání:	2018
Předmět:	State (polity) business.industry media_common.quotation_subject media_common.cataloged_instance Business E-commerce International trade European union Domestic market Eu countries media_common
Zdroj:	Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie. :159-170
ISSN:	2545-3238 1898-6447
DOI:	10.15678/znuek.2018.0977.0510
Popis:	Electronic commerce (e-commerce), usually defined as trade conducted over computer networks, has attracted considerable attention for decades. Тhe paper presents the current state of development of retail e-commerce in the European Union, with particular analysis of development of cross-border online trade. Despite its considerable effort, the European Union is still far from an integrated market, as online shoppers still prefer domestic markets to other EU markets. The focus of the paper is on the main challenges of cross-border B2C e-commerce, i.e. online purchases of individual EU consumers made in other EU countries. Some important barriers to the establishment of a fully-integrated digital market in the European Union, including issues related to logistics and delivery, language and location, legal and tax regulation and geo-blocking, are addressed in detail. Finally, ongoing activities to reduce the influence of these obstacles are presented.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a53d9ecc904448b56096cfd80ee3fe50 https://doi.org/10.15678/znuek.2018.0977.0510 Zobrazit plný text záznamu