ГОМЕОСТАТИЧНИЙ ПОТЕНЦІАЛ ФЕШН-ДИЗАЙНУ У ТРАНСФОРМАЦІЙНИХ ПРОЦЕСАХ СУЧАСНОЇ КУЛЬТУРИ
| Rok vydání: | 2021 |
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| Předmět: | |
| Zdroj: | Вісник КНУКіМ. Серія «Мистецтвознавство». :195-201 |
| ISSN: | 2616-4183 2410-1176 |
| DOI: | 10.31866/2410-1176.44.2021.235429 |
| Popis: | The purpose of the article is to study fashion design as a carrier of the homeostatic potential of culture in the period of post-postmodernism transformations. Research methodology. The author of the article applies an interdisciplinary system approach with the combination of the results of subject, historiographical and morphological analyses to highlight the impact of the stabilizing role of fashion design on the development of culture in a state of transformation. The analysis of the homeostatic potential of fashion design as a result of decomposition is represented by a sequence of simpler issues, the solution of which specified the mechanisms for realization of this potential. The scientific novelty of the work is that the mechanism of stabilizing influence of fashion design on culture in the terms of “choice fluctuations” of metamodernism is described for the first time. Marketing requirements limit the freedom of choosing the idea and the theme of the collection in metamodernism style by taking into account the aesthetic pattern of costume perception by the target group of users. However, metamodern trends procure a dynamic balance of the contradictions between the traditions and innovations in design decisions by simultaneously highlighting in costume the elements of cultural heritage and the elements-carriers of fashion trends. Conclusions. From the standpoint of metamodernism, the homeostatic impact of design creativity on the development of culture is interpreted in the form of a dynamic balance of contradictory elements of cultural heritage and elements-carriers of fashion trends without the influence of metanarratives of modernism, but with the possibility of manifesting narratives with universal humanistic aspirations. The relevance of the study is enhanced by the choice of fashion design to confirm its homeostatic properties in the context of cultural transformations since, in addition to contributing to the management theory of sustainable development of fashion design, the results of the study can be used in design practice to increase the effectiveness of the formation of an artistic image of the individual by means of costume. |
| Databáze: | OpenAIRE |
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