The Effects of Bold Text on Visual Search of Form Fields

Autor: Kurt M. Joseph, Rebecca A. Grier, Benjamin A. Knott
Rok vydání: 2002
Předmět:
Zdroj: Proceedings of the Human Factors and Ergonomics Society Annual Meeting. 46:583-587
ISSN: 1071-1813
2169-5067
DOI: 10.1177/154193120204600403
Popis: This paper provides an analysis of a text-formatting issue that was revealed during usability tests of an enterprise software prototype being developed by a telecommunications company. Usability test results indicated that search times for information were longer than expected when form fields displayed field identifiers in a non-bold format and field values in a bold format. This unexpected finding prompted further examination of the text formats used in the enterprise software. Four different text-formatting conditions were created and tested using 32 participants. These conditions were as follows: 1) Non-Bold Field Identifier/Non-Bold Field Value, 2) Non-Bold Field Identifier/Bold Field Value, 3) Bold Field Identifier/Non-Bold Field Value, and 4) Bold Field Identifier/Bold Field Value. Participants performed a search task using an interface that approximated what was developed for the enterprise software. Measures of search time, accuracy and scan path indicated that performance was best for the Bold Field Identifier/Non-Bold Field Value condition. The results are discussed in terms of potential cost savings, and an additional study is proposed.
Databáze: OpenAIRE