| Popis: |
The objective of the project is to make a proposal for the improvement of products and services that are currently provided in Triunfo B.C.S., by the inhabitants of that place and to promote the development of the region by enhancing the quality of these, taking advantage of the fact that in this town there are opportunities to carry out activities dedicated to alternative tourism. In the first place, a diagnosis was made to obtain data about the situation of the town regarding the provision of products and services, for which two questionnaires arranged on a Likert rating scale were used and can locate the attributes in a numerical assessment, to later process the data using data concentrator tables that were graphed in Excel. To carry out the analysis, the SWOT Matrix and the Minimini Maximaxi Matrix were used, locating the strategies to carry out the proposal for improvements in products and services that are offered by the inhabitants of the town and thereby promote the development of the region. |
