| Popis: |
The geography of beer and breweries, like many industries, has historically been linked to natural resources and the location of critical inputs, notably rivers. While beer and other perishable foodstuffs were historically produced for local consumer markets, new technologies, distribution networks, and multi-national corporations have changed the market considerably and the result has been the dominance of a few large macro breweries serving global consumer demands. Yet, the emergence of new niche markets and the success of micro-brews has resulted in an explosion of regional and local craft production facilities and a renewed emphasis on local water-streams, springs, and lakes. In this paper, we examine the iconography and observed “hydro-geography” of selected local, regional, and even national products to understand the intersection between place and industry, and the geopsychology of competitive marketing strategies and stratagems. |
