Understanding Consumer Enchantment via Paranormal Tourism: Part II—Preliminary Rasch Validation
| Autor: | Rense Lange, Brian Laythe, James Houran |
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| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Cornell Hospitality Quarterly. 63:216-230 |
| ISSN: | 1938-9663 1938-9655 |
| DOI: | 10.1177/1938965520971276 |
| Popis: | Situational-enchantment is a hypothesized arousal state encompassing a potent sense of connection or oneness with a “transcendent power or ultimate reality.” Qualitative research previously suggested that this individual difference involves dissonance around ideations with competing “Emotional, Sensorial, Timeless, Rational, and Transformative” themes. We tested this presumed phenomenology via an online convenience sample of 79 men and 101 women who reported memorable ghostly experiences during a paranormal tour within the last 12 months. Respondents provided a global enchantment rating of their anomalous experiences, as well as selected specific descriptors from a set of 30 items on an adjective checklist (ACL). Analyses revealed that 21 items on the Enchantment-ACL formed a Rasch hierarchy of generally “pleasant” themes that was free of response biases related to age, sex, and latency (time since the “enchanting” experience). This structured sequence contained all five experiential themes, and the resulting Enchantment-ACL measure of this phenomenon showed good internal reliability (Rasch reliability = .82) and a positive correlation with global enchantment ratings ( r = .51, p < .001). The other nine items formed a separate factor containing overtly “unpleasant” ideations. We discuss the results within a cognitive dissonance framework for situational-enchantment, although future research must explore potential nuances related to the construct’s dimensionality and the specific role of pleasant versus unpleasant ideations. |
| Databáze: | OpenAIRE |
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