An Individual Differences Approach in Adaptive Waving of User Checkout Process in Retail eCommerce

Autor:	Stavros Asimakopoulos, Constantinos Mourlas, Marios Belk, Panagiotis Germanakos, Panayiotis Andreou, George Samaras, George Spanoudis
Rok vydání:	2014
Předmět:	Process (engineering) Computer science business.industry media_common.quotation_subject Context (language use) Usability Task (project management) World Wide Web User experience design Human–computer interaction Navigability Quality (business) business media_common Cognitive style
Zdroj:	Lecture Notes in Computer Science ISBN: 9783319072920 HCI (18)
DOI:	10.1007/978-3-319-07293-7_44
Popis:	Developing a usable checkout process is pivotal for e-business success. However, recent research has shown that users frequently abandon their shopping carts and lacking a clear direction through the process. In this context, aiming to improve the usability and overall user experience of checkout processes in ecommerce Web-sites, this paper reports on a study, primarily inspired by concepts driven from theories of individual differences in cognitive processing, and considers content presentation and navigability as a measure of checkout usability and task quality. Concurrent think-aloud, short interviews and questionnaires were conducted with a convenient sample of 15 users to understand the preference of a particular type of checkout process, and users’ task completion time while interacting with ecommerce Web-sites for a set of different checkout scenarios. Preliminary results revealed that cognitive styles have an effect on users’ task completion and checkout process preference.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a3666b039927c508fd2db2205607491c https://doi.org/10.1007/978-3-319-07293-7_44 Zobrazit plný text záznamu