| Autor: |
Anja Buerke, Mathias Peyer, Barbara Seegebarth, Klaus-Peter Wiedmann, Ingo Balderjahn, Manfred Kirchgeorg |
| Rok vydání: |
2015 |
| Předmět: |
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| Zdroj: |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ISBN: 9783319241821 |
| DOI: |
10.1007/978-3-319-24184-5_75 |
| Popis: |
The importance of understanding consumers’ perceptions of sustainable consumption is increasingly recognized in marketing and consumer research (Prothero et al. 2011). Sustainable consumption patterns have been extensively investigated over several decades by behavioral and social scientists (a review is given by Burgess et al. 2003). Even though the understanding of sustainability is commonly grounded on the triple bottom line approach (Elkington 1997), a one-dimensional operationalization has often been applied in previous empirical research (Bohlen, Schlegelmilch, and Diamantopoulos 1993). |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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