Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19

Autor:	Yonaz Salasa, Tsanaa Khenresta, Rani Chandra Oktaviani
Rok vydání:	2021
Předmět:	Virtual tour Coronavirus disease 2019 (COVID-19) Qualitative descriptive Marketing communication Social media Advertising Business
Zdroj:	Emerging Markets : Business and Management Studies Journal. 9:65-72
ISSN:	2620-9918 2338-8854
Popis:	This study discusses how the implementation of the marketing communication strategy of PT. TWC on social media during the Covid-19 pandemic. This study aims to understand the marketing communication strategy of PT. TWC on social media and understand the tactics and alternative promos of PT. TWC during the Covid-19 pandemic. The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants. In addition, literature review and observations were carried out. This study shows that there is a digitalization trend carried out by PT. TWC. In addition, PT. TWC is also using virtual tours as an alternative tactic to its marketing communication strategy Keywords: Covid-19 pandemic, social media, marketing communication strategy, virtual tour
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a32e37e49dbfac1a487c74fd9d60c28c https://doi.org/10.33555/embm.v9i1.191 Zobrazit plný text záznamu