Behavioral Model of Online Social Network Users
| Autor: | Pedro Henrique Batista Ruas da Silveira, Cristiane Neri Nobre |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Social network
business.industry 05 social sciences Behavior change 020207 software engineering Advertising Context (language use) 02 engineering and technology Persuasive technology Behavioral modeling Human–computer interaction 0202 electrical engineering electronic engineering information engineering 0501 psychology and cognitive sciences Behavior management Product (category theory) business Adaptation (computer science) Psychology 050107 human factors |
| Zdroj: | IHC |
| DOI: | 10.1145/3033701.3033742 |
| Popis: | Currently, several developers and companies design computational technologies aiming to influence the behavior of the users. However, many attempts of conceivingpersuasive technologies fail to comprehend which factors actually lead to a behavior change. In this article, we introducea novel behavorial model in the context of online social networks,based on Fogg's Behavior Model. The proposed model presentsthe behavior of social network users as a product of two factors: hability to accomplish a given target behavior and the presence of a trigger that leads to it. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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