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The article is devoted to the research of the European experience in the development of ecotourism and the features of its support and regulation by the state; analysis of the development of the tourism sphere, in particular ecotourism in the leading countries of Europe; consideration of models of state regulation of tourism in European countries; the analysis of the modern development of ecotourism in Ukraine is given, in accordance with which identified the main reasons for the low activating its ecotourism development; the regulatory framework for the development of the domestic tourism sphere has been investigated; proposed the introduction of the necessary state tools for managing and regulating the development of tourism business in the relevant areas. The purpose of the article is to study the European experience in the development of ecotourism and the development of proposals for its use at the level of public administration and regulation of the development of ecotourism. The scientific novelty is to justify the necessity to introduce a number of state instruments for managing and regulating the development of tourism business in the relevant areas in order to ensure the economic growth of domestic ecotourism, as the main platform for socio-economic reconstruction of rural areas. Conclusions. The use of European experience in the development of the tourism business in Ukraine will contribute to the development and implementation of various areas of management and coordination of domestic ecotourism, the strategic goal of which should be the creation of a competitive tourism product that can satisfy the needs of external and internal tourists. For Ukraine, the third management model is acceptable in the form of organization of the tourism sphere and the ranges of world tourism. However, ensuring the effectiveness of its development requires at least partial funding for the country's participation in the creation of an appropriate monitoring, accounting, and control over the efficient use of recreational resources; creation of a transparent marketing platform; development of provincial and regional tourism development programs; synchronization of travel agencies with transfer organizations, cultural institutions, farmsteads, agro-formations; creation of appropriate consulting centers; the introduction of a classification systematization of rest places, etc. |
