Life Style Segmentation in a Service Industry: The Case of Fitness Spas

Autor: Janeen E. Olsen, Kent L. Granzin
Rok vydání: 2015
Předmět:
Zdroj: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
Popis: Currently, America’s fitness spas constitute a service industry that is riding the crest of the recent strong interest in physical conditioning in this country. More than 100 million Americans swim, 75 million bicycle, 37 million jog or run, and 85 million take part in exercise programs (Robey 1985). A recent Gallup poll reported that 54 per cent of Americans exercise regularly, more than 37 per cent for two to four and one-half hours a week (Rea 1987). This interest in physical fitness translates into record sales of billions of dollars for products to support sporting and fitness activities (Blair 1984; Kaufman 1985). Fitness spas have multiplied rapidly to provide many thousands of facilities offering equipment, instruction, and convenient locations to support the exercise movement (Huntley 1983; Sanoff 1984). The number of spas grew as much as 15 per cent annually from 1983 to 1988 and there are now about 10,000 for-profit clubs, and about 50,000 corporate, hospital, wellness, and other not-for-profit clubs (Loro 1988).
Databáze: OpenAIRE